Chris Pannell works in our Client Services team and has kindly agreed to tear himself away from helping our clients to share a few pearls of wisdom with you all.

In this video Chris summarises what triggered email marketing is and the benefits it can achieve.

Recently in my blog post “Choosing the right email frequency” I spoke about pressures on marketers to send more and more email and how that leads to list fatigue.

There are a number of factors to consider that will help you to choose what the right email frequency is and determine whether it is advisable to send that extra email.

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