Revolution Highly Commend Emailcenter
Published 9th April, 2010 by Craig Loynes
Revolution, the champions for innovation in the digital marketing sector have Highly Commended Emailcenter for our expert use of email as a marketing channel.
This welcome commendation comes on the back of our endorsement from The Institute of Direct Marketing (IDM), who gave Emailcenter an award for being the email service provider that offers the “best use of email marketing”.
Emailcenter received the commendation from Revolution for the work conducted for toptable.com, the restaurant booking service. toptable.com tasked Emailcenter to create an email programme that would stop customers from defecting and turn them into loyal, regular users of the toptable.com website. A year on from the start of the new eCRM programme bookings from defectors increased by 1,600%, proving that when customers are communicated with in a way that suits them, great results follow.
We took a few snaps of the event. Head on over to the facebook page to take a look.
About the Author: Craig Loynes is the Marketing Manager of Emailcenter, the UK’s largest independent ESP. Connect with +Craig Loynes on Google+ or follow him on Twitter @craigloynes for more email marketing insights.