If any marketer wants evidence of how A/B testing can assist their email campaigns then read on.
Kotex were running an email marketing campaign to raise awareness of a new product range.
Two subject lines were suggested:
1) Turn down the volume, lap up the luxury!
2) Shhhh! Half-price voucher
The second subject line received over 50% more opens leading to similar uplifts on click-thru’s and conversions.
