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Posts by Craig Loynes

Marketing Manager at Emailcenter since October 2008

Maxemail Security Key 0

Published October 21, 2011 by Craig Loynes

Here at Emailcenter we take the issue of data security very seriously. Our clients are hosting their valuable customer databases with us and they expect our security to be of the highest standard.

In a recent blog post “Data security check-list” we highlighted a number of safeguards we have implemented. Another major tool in the fight against hackers is our new Maxemail Security Key. The Maxemail Security key is a USB key with a button on it, which users are prompted to press when logging in. This sends a unique, secure code and completes the login. A new code is generated each time the button is pressed for extra security.

Download our data security whitepaper here: 3 Threats to the Security of Your Email Marketing Database

Facebook reduces email frequency and aims to increase relevance 0

Published September 14, 2011 by Craig Loynes

Your Friend - “I have some big news. I am moving to Australia in a few months!!”
You - “Nice! I’m glad you got the Job. I’m not jealous… much!”
Non-mutual Friend - “Generic congratulations/shock!!!” = Irrelevant email notification from Facebook
Non-mutual Friend - “Generic congratulations/shock!!!” = Irrelevant email notification from Facebook
Non-mutual Friend - “Generic congratulations/shock!!!” = Irrelevant email notification from Facebook
Non-mutual Friend - “Generic congratulations/shock!!!” = Irrelevant email notification from Facebook

Read More

Digital Marketing Podcast: Emailcenter 0

Published August 26, 2011 by Craig Loynes

Recently our Principal Email Marketing Consultant – Sean Duffy, was interviewed by Ciaran from Target Internet on his views on all things Email Marketing.

Listen to a podcast of the Interview for some useful insights into email marketing topics ranging from customer relationship strategies and design tips all the way through to email analytics, the recent data breaches effecting the industry and the what the future may hold for email marketing.

You can view this and other digital marketing podcasts at www.targetinternet.com

If you would like to discuss any of the topics covered in this podcast please get in touch.

Premier League table: of Email Marketing 0

Published August 19, 2011 by Craig Loynes

Emailcenter Sport

To celebrate the start of the new football season, we have created a league of the marketing emails sent by football clubs from the Barclays Premier League.

Read on to see if your team are going to make it into Europe, settle for mid table mediocrity or get relegated.
Read More

Data security check-list 1

Published April 6, 2011 by Craig Loynes

Following the recent publicised data breaches at a number of digital and email marketing organisations, we thought it appropriate to emphasise that Emailcenter takes and is continuing to take measures to safeguard our customer’s data held within Maxemail.

Password strength meter

One of the methods hackers use to gain access to secure systems is to make a ‘brute force attack’ on a users login. This means they will try and guess a password by using thousands of common words used in passwords.

Maxemail contains a list of millions of such ‘common’ passwords, which it does not allow users to have as their password. Users are also shown how secure their password is by Maxemail’s password strength meter.

Encrypted connection

Whenever you input any data into Maxemail it is done so over a 256bit high grade encrypted connection. This means that when you are doing anything from inputting your passwords or uploading data, this information cannot be accesses by any third parties.

IP restriction

IP restriction ensures that only those on your specified IP can gain access to Maxemail. To set up IP restriction simply:

  1. Find out your IP address at www.whatismyip.com.
  2. Log into Maxemail as an Administrator.
  3. Select ‘Edit User’.
  4. Tick ‘IP Restriction’ and enter your IP address.
  5. For those wishing to access Maxemail in multiple locations, they should enter the IP addresses from these locations, separated by a comma.

Maxemail will also ban IP addresses that try to login too many times in quick succession.

In addition, there are certain steps that your organisation can take to increase the security of your data:

  1. Ensure Maxemail users regularly review and change their login password.
  2. De-activate login details for employees that have left the organisation.

If you would like to discuss your data security with a member of our client services team, please call 01327 355871.