In
our Maxenews newsletter we are always saying that one of
the important success factors of an email is its relevance
to the recipient. Part of what makes up relevance is the
time they receive certain emails.
With the Maxemail API you can automate all of the manual
processes in setting up a campaign; therefore enabling you
to send campaigns to a small number which otherwise would
not have been worth the effort.
Here are some types of automated email organisations in
different could create:
> Travel
Brochure Request follow-up
One week after someone has requested a brochure on your
website you could set-up an email that has the latest packages
available with links through to further details.
Pre-holiday reminders to cross-sell
Before someone goes on their trip an email could be sent
with a list of excursions available or perhaps reminders
about travel insurance or other related services you offer.
Post-holiday follow-up
When someone arrives back from their holiday then it could
be a good time to get them to book for next year. Alternatively
why not ask them how the holiday went with a short survey.
>
Retail
Cross-selling email after the purchase
In some cases when someone makes a purchase there is the
opportunity to sell added extras or complimentary products.
A quick email to these people should ensure that easy extra
few percent of sales from these customers.
Shopping cart abandonment email
For those that add items to their shopping basket but dont
complete that final stage of the purchase process then a
reminder email the next day with a link back to the basket
will also increase conversions.
Satisfaction surveys post-purchase
How many of your customers buy regularly from you? Those
that buy on a regular basis find out why and those that
do not find out the things they do not like about you.
Discount incentives to inactive customers
If someone has perhaps not purchased in the last few months
incentivise them by delivering a special discount voucher
by email.
>
Other
sectors
Welcome or training programme to new customers &
subscribers
When someone signs up on your website why not send them
a series of introduction emails. This could also be used
for a series of training emails over a period of days.
Reminder emails throughout any free trial period
If you offer a free trial of any service then you can schedule
emails to be sent at various points throughout the trial
including when they join, half-way through and at the end
of the trial.
Subscription & Renewal reminders
When your car insurance runs out you may get a postal reminder
but nowadays insurance providers are increasingly using
email to ensure they renew. This technique could be used
for targeting prospects as well as customers. Of course
this can also be applied to other renewals outside of insurance
such as magazine subscription renewals.
These are just some of the ways automated campaigns can
be used. Of course many people already do this in addition
to an email newsletter. However this is often handled internally.
There are many advantages of getting your email marketing
platform to send these emails including:
