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Integrating
your databases and content management systems with your email
marketing platform provides many benefits including:
-
See
a single customer view enables more targeted emails
-
Data
quality is improved through synchronisation between systems
-
Time
is saved as manual processes are removed
-
New
types of emails can be sent that otherwise would not have
been feasible due to the manual processes required
Maxemail
has an Application Programming Interface (API) to enable CRM
systems, web databases, content management systems and your
other applications and databases to work hand in hand with
Maxemail.
This
enables you to automate many of the manual processes involved
in setting up email campaigns such as:
-
Automate
the import of data and synchronise Maxemail and your CRM
system
-
Update
your CRM databases with reporting information such as
open, click, purchase, bounce and unsubscribes
-
Content
can be pulled from content management systems and XML
data feeds
-
Email
campaigns can be entirely created by the API such as renewal
reminders or automatic follow-ups to people requesting
brochures on your website
The
API uses industry standard cross platform web services technologies
SOAP and XML-RPC. Whether your systems are based upon Microsoft
or Linux it is easy to implement and has the full support
of the Emailcenter development team.
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Using
the Maxemail API to remove manual processes
Simply
Media are a media company that produce a wide range of content
channels including Avenue 11 the daily entertainment news
service and The Baby Channel. Visitors to the Simply site
are able to sign-up for a variety of email newsletters. Each
newsletter they wish to request is tailored according to the
information they provide.
As
the newsletters have grown there has been the need to automate
much of the production utilising the Maxemail API and other
automation features. These include:
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Double-opt-in
form submissions go directly into the Maxemail database
removing the need for CSV import
-
Content
from the Simply XML news feeds is automatically parsed
into each email template
-
Dynamic
content template rules are used to personalise each email
with the recipients preferred content topics
-
All
bounce and unsubscribe reporting is used to update the
lists for future use
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