Email deliverability can be a major problem when sending email marketing campaigns. However understanding this can be an absolute minefield for marketers. Terms such as blacklist, whitelist, false positives and IP addresses are just some of the terms marketers have to understand before even thinking about taking action.

Emailcenter have complied a guide to avoiding spam filters.

This covers:

• Definition of key terms
• Checking for key spam phrases
• Understanding what happens if you get blocked or blacklisted
• What should your email service provider be doing for you

This guide is available for a free download here.