Dynamic content in email campaigns is about
personalising the articles, product offers or call-to-actions
based upon information known about the recipient. Each person
could receive an entirely different set of offers to the
next person on the list.
Absolutely any rules can be used to define
the content including gender, demographics, stated preferences,
previous purchases or past campaign behaviour.
The new dynamic content feature in Maxemail
makes this easy by offering a simple rules wizard that requires
no manual scripting like other solutions.
Using the feature will provide the following
benefits to your email marketing:
