Your Friend - “I have some big news. I am moving to Australia in a few months!!”
You - “Nice! I’m glad you got the Job. I’m not jealous… much!”
Non-mutual Friend - “Generic congratulations/shock!!!” = Irrelevant email notification from Facebook
Non-mutual Friend - “Generic congratulations/shock!!!” = Irrelevant email notification from Facebook
Non-mutual Friend - “Generic congratulations/shock!!!” = Irrelevant email notification from Facebook
Non-mutual Friend - “Generic congratulations/shock!!!” = Irrelevant email notification from Facebook

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Recently our Principal Email Marketing Consultant – Sean Duffy, was interviewed by Ciaran from Target Internet on his views on all things Email Marketing.

Listen to a podcast of the Interview for some useful insights into email marketing topics ranging from customer relationship strategies and design tips all the way through to email analytics, the recent data breaches effecting the industry and the what the future may hold for email marketing.

You can view this and other digital marketing podcasts at www.targetinternet.com

If you would like to discuss any of the topics covered in this podcast please get in touch.

You may already know, but the Canadian Government has recently introduced a new bill called: FISA, the Fighting Internet and Wireless Spam Act (Bill C-28).

The bill is aimed at bad senders and spammers but it will affect anyone who is using electronic messaging for marketing in or to Canada. Read More

In this article I will explain how you can now host sign up forms for your email marketing on your Facebook fan page.

What’s the big deal?

There are more than 500 million people across the globe using the social media power house that is Facebook, spending more that 5 billion minutes online per month!

To put that into perspective if Facebook were a country it would easily eclipse the United States!

If you also take into account that the average user is connected to 80 community pages then you’ll begin to understand what all the fuss is about. Read More

A new edition into the Maxemail reporting suite is our “Email Engagement Report”.

One of the questions marketers often ask is; if I get 20% open rates for each email campaign, is it the same 20% or a different 20% each time? And how many subscribers never open an email?

The engagement report answers all of these questions by providing an open and click rate for each individual recipient based upon the emails you select. For example if a recipient has received 5 emails, but only opened one and not clicked on any, the report will show their open rate as 20% and click rate as 0%.

The report also shows the last time that someone opened and clicked on an email. This means you can either target those who have not opened in the last 90 days with a different message or even simply create a segment to suppress those that have not opened or clicked in the last 365 days.

Of course you don’t want to suppress those who have only recently signed up, so the report also outputs their first email and a count of how many emails they have received.

Additional data fields can also be added to the report to show how different segments are more or less engaged with your email marketing.