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Facebook reduces email frequency and aims to increase relevance

Published 14th September, 2011 by Craig Loynes

Your Friend - “I have some big news. I am moving to Australia in a few months!!”
You - “Nice! I’m glad you got the Job. I’m not jealous… much!”
Non-mutual Friend - “Generic congratulations/shock!!!” = Irrelevant email notification from Facebook
Non-mutual Friend - “Generic congratulations/shock!!!” = Irrelevant email notification from Facebook
Non-mutual Friend - “Generic congratulations/shock!!!” = Irrelevant email notification from Facebook
Non-mutual Friend - “Generic congratulations/shock!!!” = Irrelevant email notification from Facebook

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Digital Marketing Podcast: Emailcenter

Published 26th August, 2011 by Craig Loynes

Recently our Principal Email Marketing Consultant – Sean Duffy, was interviewed by Ciaran from Target Internet on his views on all things Email Marketing.

Listen to a podcast of the Interview for some useful insights into email marketing topics ranging from customer relationship strategies and design tips all the way through to email analytics, the recent data breaches effecting the industry and the what the future may hold for email marketing.

You can view this and other digital marketing podcasts at www.targetinternet.com

If you would like to discuss any of the topics covered in this podcast please get in touch.

Premier League table: of Email Marketing

Published 19th August, 2011 by Craig Loynes

Emailcenter Sport

To celebrate the start of the new football season, we have created a league of the marketing emails sent by football clubs from the Barclays Premier League.

Read on to see if your team are going to make it into Europe, settle for mid table mediocrity or get relegated.
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Canada’s new Anti-Spam law and you

Published 22nd October, 2010 by Craig Loynes

You may already know, but the Canadian Government has recently introduced a new bill called: FISA, the Fighting Internet and Wireless Spam Act (Bill C-28).

The bill is aimed at bad senders and spammers but it will affect anyone who is using electronic messaging for marketing in or to Canada. Read More

The new version of Hotmail causes rendering issues – use our fix

Published 29th July, 2010 by Simon Bannister

The new Hotmail is quickly being rolled out across the Hotmail user base.

However not without a significant issue for email marketers.

One of the first things we have noticed is the alignment of your email and some background colours are missing when using a user reads your email in Firefox, Chrome, Safari or any other browser which is not IE.

This is nearly 70% of Internet users according to w3schools.com

Here is an old versus new Hotmail example on an email: Read More

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