Published 4th November, 2009 by Sean Duffy
The traditional email a friend has a few flaws, namely that it is always easier to hit forward in your email client than actually finding your friends addresses and copying and pasting them into the form you have provided. Secondly many people don’t have their friend’s addresses anymore and prefer to communicate via the likes of Facebook.
Published by Sean Duffy
At a recent event the question was raised how does social networking fit in with your email marketing strategy?
There were some obvious things – many pointed to putting links to their Facebook or Twitter page in their email newsletters. On the whole most people still don’t understand how to use the social networks and are finding their way. Indeed it reminds me of 6 years ago when everyone knew they “should be doing email marketing” but had no idea why, they just heard it was the thing to do and there was lots of money in it!
Published 15th October, 2009 by Sean Duffy
Have you ever looked into how many of your email list ‘never’ open your emails? From our experience it can be anything from 40% to 70% of your list that do not open any of your emails, in many cases for 6 months.
So what can you do with this massive potential goldmine? Here are the options:
Published 1st October, 2009 by Sean Duffy
With many products and services once you have purchased one particular product you won’t need it again. For example if I buy a big TV I am not going to buy it again and if I holiday in the Sahara desert one year it is unlikely I will want to go there next year (unlike those of us which get our 7 days sun in Spain).
Also, if I buy from a particular product category – say a book – does this mean I am only going to buy books from a company? Clearly not as next time I might come back and buy a CD. But targeting around this purchase would mean you would be focussing on books.
Published 11th September, 2009 by Craig Loynes
Chris Pannell works in our Client Services team and has kindly agreed to tear himself away from helping our clients to share a few pearls of wisdom with you all.
In this video Chris summarises what triggered email marketing is and the benefits it can achieve.
@emailcenter In the spirit of showing you where we work, here is a picture of our office. Feel free to drop by some time. http://t.co/7i7ipWHN
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