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There
will always be times where you need to send different information
to different groups of subscribers. This might be:
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Males
vs. females or maybe existing customers vs. prospects
-
Insert
the subscribers relevant account managers details such
as name, email address, job title and phone number as
emails sent from a real person always generate a better
response rate
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Different
branding information within the email template. For example
if you offer newsletters for your white-label partners
you can create one version and then each of their logos,
colours and address information can be inserted
To
set-up different versions for all of these groups could be
very time consuming. You might also have a situation where
all of the above options occur within an email so there could
be unlimited combinations of content. The reality of this
is several hours’ manual work.
However
as the title of this article suggests there is a way of automating
the process using dynamic content rules.
This
is how Emailcenter enabled IG Index, the financial markets
spread betting company to reduce the number of email variations
from 37 to a single set-up every day.
IG
Index offer a free two-week trial on a number of different
products. Over the course of this two-week trial they contact
each customer on a few occasions. Each email is delivered
in the home language and the content varies according to how
long into the trial they are meaning there could be 37 different
variations.
As
Maxemail saves the rules to who gets what content as templates
there is minimal work required each time a new list is sent
to the IG Index marketing team.
If
you have any emails you would like to automate please contact
us and we would be happy to provide you with advice.
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