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One
of the many new features in our email
marketing software solution Maxemail is Inbox Preview.
Inbox Preview enables you to view what your email will look
like in major email clients such as Hotmail, AOL & Yahoo
to see if there are any rendering issues.
Unlike
other preview or “Inbox Snapshot” services our
email
marketing software has a number of advantages including:
-
Instant
preview – there is no need to send to a seed list
to get results as a preview is displayed instantly in
your browser. If you have to make changes you don’t
have to wait 15-20 minutes to preview it again.
-
Not
just a JPEG preview – Inbox Snapshot services provide
just a JPEG which means for some email clients anything
where the email is longer than the page height may not
be displayed
-
No
cost per test – other services charge for each time
you send a test, even if it is just to one email client.
Therefore costs can escalate to a point where the testing
costs are more than the broadcast costs. Maxemail Inbox
Preview is free to all of our email
marketing software users.
-
Integrated
access – other tools often push you out to an external
system, sometimes requiring a separate login while the
Inbox Preview in our email
marketing solution is fully integrated into our approval
process.
The
Inbox Preview feature is backed with best practice advice
from our knowledgebase in relation to ensuring our emails
are rendered correctly in the respective email client.
Here
is some advice from the knowledgebase for tackling Hotmail
rendering issues:
-
CSS
and anything held in the <HEAD> tags is stripped
out. Move your CSS outside of the <HEAD> tags to
ensure it is used to format your email. However you may
find your CSS will alter the look and feel of the Hotmail
page.
-
Have
you ever seen your email turn up blank in Hotmail? Generally
this is because there is no closing </HEAD> tag.
-
If
your fonts and links are being displayed incorrectly this
is because the styles for the Hotmail page is overruling
your code. To avoid this put old fashioned <FONT>
tags around affected text and links.
-
The
<BODY> tag of your email gets converted to a <DIV>
that means any globally defined colours (I.E. Text=#000000)
are not understood by the viewers browser and therefore
your email is not rendered as you wished.
The
Inbox Preview solution also helps you understands how effective
your creative is. For example, are your main messages ‘above
the fold’ or do users have to scroll?
If
you are interested in utilising Inbox Preview as part of your
email marketing campaigns feel free to call us on 01327 350921
to discuss a trial.
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