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Advantages of an in-house solution for your email marketing

The general trend in the email marketing industry has been for people to move away from in-house solutions towards the hosted model. This is usually because of the perception that the problems you were having with your custom-built email-marketing tool would not be solved by off the shelf software.

However when many in-house systems such as Maxemail inHouse are standalone with their own send engine and database all of these problems disappear. While IT may not want another box to manage on their network there are obvious business benefits for having an in-house system:

1) Cost – Fixed licence cost and no costs per email generally mean big savings for high-volume users

2) Security – Having your own system located behind your own firewall and under your lock and key means you have greater control over the security of your customer data

3) Integration – In-house systems usually provide better integration options than a hosted solution

To discuss if Maxemail inHouse is right for your organisation please call us on 01327 350921.

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