|
For
many B2C email marketers ensuring that you do not get delivered
to the junk mail folder at the major ISP’s is crucial
to the success of any email campaign. The reason why it is
more important for B2C marketers is that as much as 80% of
their list might be at one in particular, usually Hotmail.
In
total normally around 95% of the list is going to be made
up of around no more than 15 different ISP’s. Therefore
would it not be great to be able to test your creative at
each of these ISP’s before you send the campaign for
real?
Now
you could set-up accounts at each of these providers and send
test sends each time. To do this takes a long time particularly
if there are delays at certain ISP’s and you have to
keep logging in to check the account.
Emailcenter
offer a different solution that is built into Maxemail. Simply
choose the Inbox Seeding option from the interface and Maxemail
will start to display the status of your email at each of
the major UK ISP’s including Hotmail, Yahoo, AOL, BT
and Wanadoo.
If
you find you have any problems at particular ISP’s you
can look to change the content and re-send to test the deliverability
at this stage.
The
increase in campaign success of a B2C campaign could be phenomenal
using this tool – if this prevents you from landing
in a junk mail folder you will see a likely increase in the
region of 70% in opens for that particular domain.
Call
us on 01327 350921 for further information on the Inbox Seeding
tool.
|
