In total normally around 95% of the list is going to be made up of around no more than 15 different ISP’s. Therefore would it not be great to be able to test your creative at each of these ISP’s before you send the campaign for real?

Now you could set-up accounts at each of these providers and send test sends each time. To do this takes a long time particularly if there are delays at certain ISP’s and you have to keep logging in to check the account.

Emailcenter offer a different solution that is built into Maxemail. Simply choose the Inbox Seeding option from the interface and Maxemail will start to display the status of your email at each of the major UK ISP’s including Hotmail, Yahoo, AOL, BT and Wanadoo.

If you find you have any problems at particular ISP’s you can look to change the content and re-send to test the deliverability at this stage.

The increase in campaign success of a B2C campaign could be phenomenal using this tool – if this prevents you from landing in a junk mail folder you will see a likely increase in the region of 70% in opens for that particular domain.

Call us on 01327 350921 for further information on the Inbox Seeding tool.