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Maxemail ROI Tracking - understanding how your emails are driving sales
Emailcenter
have recently released our ROI tracking solution that enables
you to see how many people, and how much revenue was generated
from each email campaign.
While this can of course be fulfilled by your web analytics solution there are many benefits of using the Maxemail solution:
- Using the Maxemail ROI tracker enables you to see all of the stats alongside your open and click-thru stats
- Different analytics tools use different measuring techniques. This means if you looked at the click-thru’s stat in an email marketing solution you will almost certainly see a different number in your web analytics tool. This is because email solutions use unique re-direct URL’s where as analytics tools rely on cookies. Therefore it is better that the email solution tracks the ROI s any measurement techniques remain consistent to give accurate results.
- Records success of email in achieving a conversion even if they go direct to the page to purchase on a later visit. Maxemail records indefinitely the impact of an email campaign.
- Automatic – no need to manually tag any links in the email message
For further information on the Maxemail ROI Tracker call us on 01327 350921.
