Maxemail ROI Tracking - understanding how your emails are driving sales

While this can of course be fulfilled by your web analytics solution there are many benefits of using the Maxemail solution:

Using the Maxemail ROI tracker enables you to see all of the stats alongside your open and click-thru stats

Different analytics tools use different measuring techniques. This means if you looked at the click-thru’s stat in an email marketing solution you will almost certainly see a different number in your web analytics tool. This is because email solutions use unique re-direct URL’s where as analytics tools rely on cookies. Therefore it is better that the email solution tracks the ROI s any measurement techniques remain consistent to give accurate results.

Records success of email in achieving a conversion even if they go direct to the page to purchase on a later visit. Maxemail records indefinitely the impact of an email campaign.

Automatic – no need to manually tag any links in the email message