You may already know, but the Canadian Government has recently introduced a new bill called: FISA, the Fighting Internet and Wireless Spam Act (Bill C-28).

The bill is aimed at bad senders and spammers but it will affect anyone who is using electronic messaging for marketing in or to Canada. Read More

Segment Reports is a feature within our Maxemail platform that allows you to drill down on your email reports to see how each segment of your database is performing.

This can be done on an individual send or a whole series of emails giving you say the average open and click rate of each segment over the last 12 months of your newsletters.

Here are some ideas of who this could be used:

• Male versus female – does one gender perform better than others? If so how should you tweak your emails accordingly and does any change you make show a closing of your ‘gender equality gap’?
• Location – do you have a North/South divide in your list? Do customers around certain retail stores perform better?
• Welcome Programme – do those people that received a Welcome email have stronger open rates on subsequent emails?
• Re-activation emails – If you have re-targeted those non-openers can you now see an uplift in future email engagement?
• Product Category – Do customers who have bought a particular category of product have higher click rates on emails where items in this category are included in the subject line?

You can watch a short video of this in action below:

Out of the 54,000 runners that participated in this years Bupa Great North Run, one of them was from Emailcenter. Flying the flag for Emailcenter and running to raise money for  ‘Cash for Kids’ who provide support to thousands of children across the North East, Simon completed the course in 2hrs 31mins.

Read More

In this article I will explain how you can now host sign up forms for your email marketing on your Facebook fan page.

What’s the big deal?

There are more than 500 million people across the globe using the social media power house that is Facebook, spending more that 5 billion minutes online per month!

To put that into perspective if Facebook were a country it would easily eclipse the United States!

If you also take into account that the average user is connected to 80 community pages then you’ll begin to understand what all the fuss is about. Read More

The new Hotmail is quickly being rolled out across the Hotmail user base.

However not without a significant issue for email marketers.

One of the first things we have noticed is the alignment of your email and some background colours are missing when using a user reads your email in Firefox, Chrome, Safari or any other browser which is not IE.

This is nearly 70% of Internet users according to w3schools.com

Here is an old versus new Hotmail example on an email: Read More