Chris Pannell works in our Client Services team and has kindly agreed to tear himself away from helping our clients to share a few pearls of wisdom with you all.

In this video Chris summarises what triggered email marketing is and the benefits it can achieve.

What is a web version?

You will often see at the top of an email a piece of text which says something like “If you cannot see this email properly click here”.

This will link to a version of the email in the browser and is often referred to as the web version.

Why is it needed?

Different email clients render emails in different ways. Some might mess up the formatting so it is not legible. This is certainly the case with some mobile email clients although thankfully this is quickly changing.

The other reason is if images are not displayed. While some recipients will know how to turn images on, it is sensible to give people this additional option.

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It can be a daunting experience when marketers move away from ‘spray and pray’ email marketing, towards a targeted and tailored approach using dynamic content.

However in reality if you come up with a sensible plan it is relatively pain free and easy to deploy. Here are our 10 recommended steps to get you on your way:

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There are different schools of thought when it comes to using images in email. There are many people that think you should minimise the usage.

However these are normally given from a functional and technical point of view. From a marketers point of view we know that images say a thousand words and are aspirational.

So what are the reasons given by people for minimising the use of images? Lets go through them one by one and analyse if they are an issue. Read More

This video blog post, oh sorry “vlog” post is the first of a new series of email marketing videos staring Emailcenter staff.

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