The existing HTML editor in Maxemail is staying, but we are giving our users another option for producing their HTML email creative.

The video below demonstrates this, but here is a summary of the key benefits of this additional editing option:

• Editable Regions – certain areas of the template can be restricted so they cannot be changed, helping you maintain brand guidelines and ensure code is not broken.

• Content Library – populate the Content Snippets Library in Maxemail with content and then this is all available to insert into your email with a couple of clicks. You can even integrate your existing website or product databases, so every product or holiday you offer is available as an item for you to drop in. This dramatically reduces the build time on an email.

• Drag and Drop Interface – move content around with point and click, rather than the unreliable method of copying and pasting.

The new Hotmail is quickly being rolled out across the Hotmail user base.

However not without a significant issue for email marketers.

One of the first things we have noticed is the alignment of your email and some background colours are missing when using a user reads your email in Firefox, Chrome, Safari or any other browser which is not IE.

This is nearly 70% of Internet users according to w3schools.com

Here is an old versus new Hotmail example on an email: Read More

The newest member of the Emailcenter team (Simon) talks about the main issues to consider when trying to get your marketing emails to render correctly in Outlook 2007.

The launch of the Microsoft Office 2010 is pencilled for next year (surprising to see the dates matching!) and the first release for testing – the Technical Preview, which is invite-only – has been released.

This has generated a fair bit of talk between email designers, due to the notorious perceived failings of Outlook 2007′s HTML rendering, and whether this will be continued in Outlook 2010. There has even been a bit of a storm whipped up on Twitter, due to the aim of fixoutlook.org to send a rather loud message to the chaps at Microsoft.

Read More