Introducing our all new ‘Insight Reporting’
Published 18th October, 2011 by Sean Duffy
When we all first started sending email marketing campaigns, I’m sure we will all agree that we were amazed at the amount of reporting data available to us. We could see in real-time who opened, what they clicked on, and later, what they bought and for how much.
Yet once you have got over the initial excitement and try and use these reports to improve your email marketing the buzz dies down as they don’t provide any insight into what to do next.
Over the last few weeks various brands have decided it’s a good idea to fill my inbox with irrelevant junk which tries to work on the back of the World Cup. The problem with this is many of the links are extremely tenuous – ‘England are out so treat yourself to something nice’ has been the constant theme this week. It’s so predictable I know the email is coming before I receive it.
