Have you ever looked into how many of your email list ‘never’ open your emails? From our experience it can be anything from 40% to 70% of your list that do not open any of your emails, in many cases for 6 months.
So what can you do with this massive potential goldmine? Here are the options:

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R.O.A.D. is a tool for planning analysing and reviewing email marketing programmes.

Developed by the experienced email marketing consultants at Emailcenter, R.O.A.D. is a framework that encompasses what we believe are the 4 key elements needed to run a best in class email marketing programme:

• Relevance
• Optimisation
• Analysis
• Deliverability

Chris Pannell works in our Client Services team and has kindly agreed to tear himself away from helping our clients to share a few pearls of wisdom with you all.

In this video Chris summarises what triggered email marketing is and the benefits it can achieve.

What is a web version?

You will often see at the top of an email a piece of text which says something like “If you cannot see this email properly click here”.

This will link to a version of the email in the browser and is often referred to as the web version.

Why is it needed?

Different email clients render emails in different ways. Some might mess up the formatting so it is not legible. This is certainly the case with some mobile email clients although thankfully this is quickly changing.

The other reason is if images are not displayed. While some recipients will know how to turn images on, it is sensible to give people this additional option.

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It can be a daunting experience when marketers move away from ‘spray and pray’ email marketing, towards a targeted and tailored approach using dynamic content.

However in reality if you come up with a sensible plan it is relatively pain free and easy to deploy. Here are our 10 recommended steps to get you on your way:

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