Recently our Principal Email Marketing Consultant – Sean Duffy, was interviewed by Ciaran from Target Internet on his views on all things Email Marketing.

Listen to a podcast of the Interview for some useful insights into email marketing topics ranging from customer relationship strategies and design tips all the way through to email analytics, the recent data breaches effecting the industry and the what the future may hold for email marketing.

You can view this and other digital marketing podcasts at www.targetinternet.com

If you would like to discuss any of the topics covered in this podcast please get in touch.

The existing HTML editor in Maxemail is staying, but we are giving our users another option for producing their HTML email creative.

The video below demonstrates this, but here is a summary of the key benefits of this additional editing option:

• Editable Regions – certain areas of the template can be restricted so they cannot be changed, helping you maintain brand guidelines and ensure code is not broken.

• Content Library – populate the Content Snippets Library in Maxemail with content and then this is all available to insert into your email with a couple of clicks. You can even integrate your existing website or product databases, so every product or holiday you offer is available as an item for you to drop in. This dramatically reduces the build time on an email.

• Drag and Drop Interface – move content around with point and click, rather than the unreliable method of copying and pasting.

The new Hotmail is quickly being rolled out across the Hotmail user base.

However not without a significant issue for email marketers.

One of the first things we have noticed is the alignment of your email and some background colours are missing when using a user reads your email in Firefox, Chrome, Safari or any other browser which is not IE.

This is nearly 70% of Internet users according to w3schools.com

Here is an old versus new Hotmail example on an email: Read More

This video was made to help you decide which html editor is best for you in relation to creating content for your email marketing messages.

We summarise the pros and cons of:

• Dreamweaver
• Contribute
• KompoZer

A number of top tips for email marketers during the Christmas period. For more Christmas email tips download our whitepaper.