Recently our Principal Email Marketing Consultant – Sean Duffy, was interviewed by Ciaran from Target Internet on his views on all things Email Marketing.

Listen to a podcast of the Interview for some useful insights into email marketing topics ranging from customer relationship strategies and design tips all the way through to email analytics, the recent data breaches effecting the industry and the what the future may hold for email marketing.

You can view this and other digital marketing podcasts at www.targetinternet.com

If you would like to discuss any of the topics covered in this podcast please get in touch.

The existing HTML editor in Maxemail is staying, but we are giving our users another option for producing their HTML email creative.

The video below demonstrates this, but here is a summary of the key benefits of this additional editing option:

• Editable Regions – certain areas of the template can be restricted so they cannot be changed, helping you maintain brand guidelines and ensure code is not broken.

• Content Library – populate the Content Snippets Library in Maxemail with content and then this is all available to insert into your email with a couple of clicks. You can even integrate your existing website or product databases, so every product or holiday you offer is available as an item for you to drop in. This dramatically reduces the build time on an email.

• Drag and Drop Interface – move content around with point and click, rather than the unreliable method of copying and pasting.

This might sound strange for an email company, but for certain activities we hate email. One such activity is the collecting of feedback from various sources, on what needs to be tweaked in an email campaign.

Endless chains of emails are sent between those giving feedback and the person making the changes. This person needs to make sure they do not miss any changes, while trying to decipher ambiguous change requests.

To address this problem, Emailcenter have introduced a tool to streamline the feedback process and improve communication. The video below demonstrates this, but here is a summary of the key features:

• Provide feedback by drawing on top of the email – remove ambiguity with visual annotations, so everyone is clear what the feedback means.
• Each comment is easily identifiable to the region and commenter, helpfully stored in one location, to make it easy to review all comments.
• Comments are archived for auditing purposes.

To understand how the Collaboration tool can make your email team more efficient, call the Support team on 01327 355871.

For marketers who have many people setting up email campaigns one of the problems that can occur is each user uses different from addresses, templates or Google Analytics tags to everyone else. Our new function allows you to define exactly what should be used by default, giving you superior control over your email marketing output.

What can I set?

You can set any of the settings that you see on the Email properties page, including:

• Character encoding
• Analytics tracking code
• ROI tracking code
• From name & address
• You can even upload default HTML/Text content

How do I do this?

1. Log into Maxemail and go into the ‘Content’ area on the menu bar.
2. Right click on the ‘Email Templates’ header and create a ‘New email Template’.
3. Create the email template in the root and call it ‘default’.
4. Set your desired defaults, then hit save.

You’ll notice that when you go back to your ‘Emails’ area and create a new one that it has all of the settings set by default.

If you need any further assistance with this or anthing else in Maxemail then please contact the Support Team on either 01327 810741 or via support@emailcenteruk.com

The new Hotmail is quickly being rolled out across the Hotmail user base.

However not without a significant issue for email marketers.

One of the first things we have noticed is the alignment of your email and some background colours are missing when using a user reads your email in Firefox, Chrome, Safari or any other browser which is not IE.

This is nearly 70% of Internet users according to w3schools.com

Here is an old versus new Hotmail example on an email: Read More