The existing HTML editor in Maxemail is staying, but we are giving our users another option for producing their HTML email creative.

The video below demonstrates this, but here is a summary of the key benefits of this additional editing option:

• Editable Regions – certain areas of the template can be restricted so they cannot be changed, helping you maintain brand guidelines and ensure code is not broken.

• Content Library – populate the Content Snippets Library in Maxemail with content and then this is all available to insert into your email with a couple of clicks. You can even integrate your existing website or product databases, so every product or holiday you offer is available as an item for you to drop in. This dramatically reduces the build time on an email.

• Drag and Drop Interface – move content around with point and click, rather than the unreliable method of copying and pasting.

The new Hotmail is quickly being rolled out across the Hotmail user base.

However not without a significant issue for email marketers.

One of the first things we have noticed is the alignment of your email and some background colours are missing when using a user reads your email in Firefox, Chrome, Safari or any other browser which is not IE.

This is nearly 70% of Internet users according to w3schools.com

Here is an old versus new Hotmail example on an email: Read More

This video was made to help you decide which html editor is best for you in relation to creating content for your email marketing messages.

We summarise the pros and cons of:

• Dreamweaver
• Contribute
• KompoZer

The newest member of the Emailcenter team (Simon) talks about the main issues to consider when trying to get your marketing emails to render correctly in Outlook 2007.

Over the past few weeks retailers have starting to send out the first of their Christmas related marketing emails. Although I am sure to have a new favourite by the time I am stuffed full on mince pies and watching the “Vicar of Dibley” on Christmas day, I have decided to share a couple that have already caught my eye.

One good

I doubt this email is personalised, unless the baubles change depending on the films you have recently rented! The fact that LOVEFILM have put the effort into customising the decorations makes me feel it is worth paying attention to this email.

The message is clear and to the point. The “Visit Shop” call to action and the time limit tells the customer what they need to do and when to do it.

It could be better though. The entire email is made up of images, when it would have been easy to turn the wording into real text, making the message clear even if images were disabled.

Read More