Recently our Principal Email Marketing Consultant – Sean Duffy, was interviewed by Ciaran from Target Internet on his views on all things Email Marketing.

Listen to a podcast of the Interview for some useful insights into email marketing topics ranging from customer relationship strategies and design tips all the way through to email analytics, the recent data breaches effecting the industry and the what the future may hold for email marketing.

You can view this and other digital marketing podcasts at www.targetinternet.com

If you would like to discuss any of the topics covered in this podcast please get in touch.

To celebrate the start of the new football season, we have created a league of the marketing emails sent by football clubs from the Barclays Premier League.

Read on to see if your team are going to make it into Europe, settle for mid table mediocrity or get relegated.
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This might sound strange for an email company, but for certain activities we hate email. One such activity is the collecting of feedback from various sources, on what needs to be tweaked in an email campaign.

Endless chains of emails are sent between those giving feedback and the person making the changes. This person needs to make sure they do not miss any changes, while trying to decipher ambiguous change requests.

To address this problem, Emailcenter have introduced a tool to streamline the feedback process and improve communication. The video below demonstrates this, but here is a summary of the key features:

• Provide feedback by drawing on top of the email – remove ambiguity with visual annotations, so everyone is clear what the feedback means.
• Each comment is easily identifiable to the region and commenter, helpfully stored in one location, to make it easy to review all comments.
• Comments are archived for auditing purposes.

To understand how the Collaboration tool can make your email team more efficient, call the Support team on 01327 355871.

The newest member of the Emailcenter team (Simon) talks about the main issues to consider when trying to get your marketing emails to render correctly in Outlook 2007.

Over the past few weeks retailers have starting to send out the first of their Christmas related marketing emails. Although I am sure to have a new favourite by the time I am stuffed full on mince pies and watching the “Vicar of Dibley” on Christmas day, I have decided to share a couple that have already caught my eye.

One good

I doubt this email is personalised, unless the baubles change depending on the films you have recently rented! The fact that LOVEFILM have put the effort into customising the decorations makes me feel it is worth paying attention to this email.

The message is clear and to the point. The “Visit Shop” call to action and the time limit tells the customer what they need to do and when to do it.

It could be better though. The entire email is made up of images, when it would have been easy to turn the wording into real text, making the message clear even if images were disabled.

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