When we all first started sending email marketing campaigns, I’m sure we will all agree that we were amazed at the amount of reporting data available to us. We could see in real-time who opened, what they clicked on, and later, what they bought and for how much.

Yet once you have got over the initial excitement and try and use these reports to improve your email marketing the buzz dies down as they don’t provide any insight into what to do next.

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Recently our Principal Email Marketing Consultant – Sean Duffy, was interviewed by Ciaran from Target Internet on his views on all things Email Marketing.

Listen to a podcast of the Interview for some useful insights into email marketing topics ranging from customer relationship strategies and design tips all the way through to email analytics, the recent data breaches effecting the industry and the what the future may hold for email marketing.

You can view this and other digital marketing podcasts at www.targetinternet.com

If you would like to discuss any of the topics covered in this podcast please get in touch.

To celebrate the start of the new football season, we have created a league of the marketing emails sent by football clubs from the Barclays Premier League.

Read on to see if your team are going to make it into Europe, settle for mid table mediocrity or get relegated.
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Emailcenter won the Silver standard award at the Travel Marketing Awards last night. We received this award for the innovative work we have done for environmentally friendly adventure holiday company – ResponsibleTravel.com.

This award is the latest in a long list of reasons why companies are turning to Emailcenter to deliver highly innovative and targeted email marketing campaigns to their customers.

By using behavioural data captured from their website, ResponsibleTravel.com were able to target their customers with highly relevant holiday emails, resulting in a 254% increase in conversions of prospects.

Read the ResponsibleTravel.com case study.

To discuss how behavioural targeting can help your email marketing get in touch >

Over the last few weeks various brands have decided it’s a good idea to fill my inbox with irrelevant junk which tries to work on the back of the World Cup. The problem with this is many of the links are extremely tenuous – ‘England are out so treat yourself to something nice’ has been the constant theme this week. It’s so predictable I know the email is coming before I receive it.

No value is  added to the email by mentioning the World Cup, it just seems marketers think that this  cuts through the clutter and empathises with their customer base. It doesn’t – it just adds to the clutter of all those other brands and their tenuous World Cup links. It all just reminds me of a politician claiming to like the coolest band of the moment in case it improves their street cred.

Just like I don’t want our politicians spouting on about their hip music collection I don’t want my favourite clothing retailers talking to me about football – that’s why the BBC Sport website and talkSPORT radio exist.

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