Published 13th October, 2009 by Sean Duffy
R.O.A.D. is a tool for planning analysing and reviewing email marketing programmes.
Developed by the experienced email marketing consultants at Emailcenter, R.O.A.D. is a framework that encompasses what we believe are the 4 key elements needed to run a best in class email marketing programme:
Published 11th September, 2009 by Craig Loynes
Chris Pannell works in our Client Services team and has kindly agreed to tear himself away from helping our clients to share a few pearls of wisdom with you all.
In this video Chris summarises what triggered email marketing is and the benefits it can achieve.
Published 18th August, 2009 by Sean Duffy
It can be a daunting experience when marketers move away from ‘spray and pray’ email marketing, towards a targeted and tailored approach using dynamic content.
However in reality if you come up with a sensible plan it is relatively pain free and easy to deploy. Here are our 10 recommended steps to get you on your way:
@emailcenter Email as primary marketing channel, not a last resort http://t.co/PDW3yZZe
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