For years marketers have been limited to running A/B tests, but now Maxemail has brought MVT to the email marketing world it and opens up a whole new world of testing opportunities.

A/B Testing is not redundant though. There are still plenty of circumstances you might want to use it. Here is our quick guide:

1. You are only testing one thing – use an A/B test as this is not a Multivariate test!
2. You are testing huge changes to structure, content or essentially it is a completely different message – A/B test it
3. You don’t have much data – A/B tests might be the only option but try our calculator to make sure
4. You have lots of things you wish to test – MVT is the best route to keep the number of creatives manageable
5. You are testing an ongoing automated email – use an MVT test as it enables you to test more and a lot quicker
6. There won’t be much difference between results – use an A/B test as you want as much data as possible to ensure reliability of the result

Maxemail is the first email marketing solution to offer a fully featured MVT offering. Contact us if you want to learn how it can dramatically improve your email performance.

Here at Emailcenter we take the issue of data security very seriously. Our clients are hosting their valuable customer databases with us and they expect our security to be of the highest standard.

In a recent blog post “Data security check-list” we highlighted a number of safeguards we have implemented. Another major tool in the fight against hackers is our new Maxemail Security Key. The Maxemail Security key is a USB key with a button on it, which users are prompted to press when logging in. This sends a unique, secure code and completes the login. A new code is generated each time the button is pressed for extra security.

Download our data security whitepaper here: 3 Threats to the Security of Your Email Marketing Database

The existing HTML editor in Maxemail is staying, but we are giving our users another option for producing their HTML email creative.

The video below demonstrates this, but here is a summary of the key benefits of this additional editing option:

• Editable Regions – certain areas of the template can be restricted so they cannot be changed, helping you maintain brand guidelines and ensure code is not broken.

• Content Library – populate the Content Snippets Library in Maxemail with content and then this is all available to insert into your email with a couple of clicks. You can even integrate your existing website or product databases, so every product or holiday you offer is available as an item for you to drop in. This dramatically reduces the build time on an email.

• Drag and Drop Interface – move content around with point and click, rather than the unreliable method of copying and pasting.

Emailcenter won the Silver standard award at the Travel Marketing Awards last night. We received this award for the innovative work we have done for environmentally friendly adventure holiday company – ResponsibleTravel.com.

This award is the latest in a long list of reasons why companies are turning to Emailcenter to deliver highly innovative and targeted email marketing campaigns to their customers.

By using behavioural data captured from their website, ResponsibleTravel.com were able to target their customers with highly relevant holiday emails, resulting in a 254% increase in conversions of prospects.

Read the ResponsibleTravel.com case study.

To discuss how behavioural targeting can help your email marketing get in touch >

We have been working hard to develop even more innovative features in Maxemail and will soon be releasing Maxemail Version 6.

Version 6 will contain some exciting new features, including:

Visual Feedback Interface

• Give feedback on an email design by tagging/highlighting the actual email within Maxemail itself.
• Feedback is visual and therefore will reduce ambiguity and save time.
• With all feedback and comments in one place there will be no more endless email chains.
• Store revisions for archiving/auditing purposes.

Advanced HTML Editor

• Non-technical users will now be able to edit emails through a drag and drop interface without needing HTML skills. No more broken code!
• Ensure branding consistency by locking down areas of a template.
• Update all emails using a particular template by simply updating the master template.
• Easily change the order of content within a template and add/remove content blocks.
• Maintain a content library of assets and simply drag content into the email.
• Dreamweaver compatible – create a ‘Dreamweaver Template’ (.DWT file) and import it into Maxemail without the need of any special markup code.

Automated Split Testing

• Predetermine win criteria and Maxemail will complete the send once campaign results are in.
• Choose criteria on any statistics, including open, click and conversion.

Enterprise Control

• Define specific access rights to data, emails and assets per user.
• Control which groups of users have access to which lists, emails, content, reports and other assets.
• Set read and write permissions on any folder.
• Each user can belong to any number of groups and Admin users can see and edit everything.

To speak with a member of our team about any of the features above please call 01327 350921 or email our client services team.