Recently our Principal Email Marketing Consultant – Sean Duffy, was interviewed by Ciaran from Target Internet on his views on all things Email Marketing.

Listen to a podcast of the Interview for some useful insights into email marketing topics ranging from customer relationship strategies and design tips all the way through to email analytics, the recent data breaches effecting the industry and the what the future may hold for email marketing.

You can view this and other digital marketing podcasts at www.targetinternet.com

If you would like to discuss any of the topics covered in this podcast please get in touch.

Segment Reports is a feature within our Maxemail platform that allows you to drill down on your email reports to see how each segment of your database is performing.

This can be done on an individual send or a whole series of emails giving you say the average open and click rate of each segment over the last 12 months of your newsletters.

Here are some ideas of who this could be used:

• Male versus female – does one gender perform better than others? If so how should you tweak your emails accordingly and does any change you make show a closing of your ‘gender equality gap’?
• Location – do you have a North/South divide in your list? Do customers around certain retail stores perform better?
• Welcome Programme – do those people that received a Welcome email have stronger open rates on subsequent emails?
• Re-activation emails – If you have re-targeted those non-openers can you now see an uplift in future email engagement?
• Product Category – Do customers who have bought a particular category of product have higher click rates on emails where items in this category are included in the subject line?

You can watch a short video of this in action below:

This video blog post, oh sorry “vlog” post is the first of a new series of email marketing videos staring Emailcenter staff.

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