For marketers who have many people setting up email campaigns one of the problems that can occur is each user uses different from addresses, templates or Google Analytics tags to everyone else. Our new function allows you to define exactly what should be used by default, giving you superior control over your email marketing output.

What can I set?

You can set any of the settings that you see on the Email properties page, including:

• Character encoding
• Analytics tracking code
• ROI tracking code
• From name & address
• You can even upload default HTML/Text content

How do I do this?

1. Log into Maxemail and go into the ‘Content’ area on the menu bar.
2. Right click on the ‘Email Templates’ header and create a ‘New email Template’.
3. Create the email template in the root and call it ‘default’.
4. Set your desired defaults, then hit save.

You’ll notice that when you go back to your ‘Emails’ area and create a new one that it has all of the settings set by default.

If you need any further assistance with this or anthing else in Maxemail then please contact the Support Team on either 01327 355871 or via support@emailcenteruk.com

This video was made to help you decide which html editor is best for you in relation to creating content for your email marketing messages.

We summarise the pros and cons of:

• Dreamweaver
• Contribute
• KompoZer

There are different schools of thought when it comes to using images in email. There are many people that think you should minimise the usage.

However these are normally given from a functional and technical point of view. From a marketers point of view we know that images say a thousand words and are aspirational.

So what are the reasons given by people for minimising the use of images? Lets go through them one by one and analyse if they are an issue.

Images give you a spam score

Yes they do but not much of one. As long as your entire email is not image based and you have a reasonable amount of text this should not be an issue. Indeed as deliverability is moving away from content towards reputation filtering this will become less important anyway.

Images get blocked

While images get blocked consumers are savvy enough to display them. Just because images do not get displayed immediately does not advocate not using them as when they are displayed they are more effective than just text.

Images can take a long time to download

We are not living in 1999 anymore, most consumers have broadband connections. It’s true that more people are using mobile but even these connections are reasonable and mobile email clients are generally optimised to make the experience with HTML email smooth. And let’s face it mobile email clients are a tiny fraction of who will read your email anyway.

So we have dampened these negative claims about images but is there anything we should be aware of when using images?

You should still make sure your email is not over-reliant on the images being rendered. There needs to be sufficient text in the email to grab the attention of the recipient and explain what the email contains. Our rule of thumb is text is fine up until you feel you are making compromises by not using images.

If you are still not sure which route to go down, why not send a split test!