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Premier League table: of Email Marketing

Published 19th August, 2011 by Craig Loynes

Emailcenter Sport

To celebrate the start of the new football season, we have created a league of the marketing emails sent by football clubs from the Barclays Premier League.

Read on to see if your team are going to make it into Europe, settle for mid table mediocrity or get relegated.
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Facebook Connect – Good or bad for email marketers?

Published 20th April, 2010 by Sean Duffy

facebook

Facebook Connect is a tool that allows you to login into a website using your Facebook account rather than go through a whole new registration process for each site.

This gives website developers some fantastic benefits:

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The Web version – an important link at the top of your email

Published 26th August, 2009 by Craig Loynes

What is a web version?

You will often see at the top of an email a piece of text which says something like “If you cannot see this email properly click here”.

This will link to a version of the email in the browser and is often referred to as the web version.

Why is it needed?

Different email clients render emails in different ways. Some might mess up the formatting so it is not legible. This is certainly the case with some mobile email clients although thankfully this is quickly changing.

The other reason is if images are not displayed. While some recipients will know how to turn images on, it is sensible to give people this additional option.

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