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Email Marketing Case Studies

Examples of email marketing best practice

Here are a selection of case studies that highlight how some of our clients these have enhanced their email marketing with a range of innovative techniques.

toptable

UTILISING MAXEMAIL R.O.A.D. TO INCREASE BOOKINGS BY 76%

toptable have employed a number of advanced email techniques, following the Emailcenter ROAD framework to increase bookings made as a result of their email marketing by 60% within the first year alone. Read more >

Simply

MAKING EMAIL MARKETING MORE EFFICIENT

Using a number of automation tools Simply Media have reduced campaign set-up time from a few hours to several minutes each time. Read more >


IG Index

USE DYNAMIC CONTENT RULES TO REDUCE SET-UP TIME

With the need to send hundreds of versions of an email every single day, IG Index implemented dynamic content rules to manage this. Read more >


IG Index

GETTING EMAILS PAST THE SPAM FILTERS

Cartridge People have deployed a number of testing tools to negotiate around spam filters at the main ISP's to boost deliverability rates. Read more >


IG Index

A/B TESTING - JML DIRECT CASE STUDY

Both Kotex and JML Direct have had huge success with running A/B split tests in boosting the performance of their email campaigns. Read more >

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