Email Marketing Case Studies

Examples of email marketing best practice

Here are a selection of case studies that highlight how some of our clients these have enhanced their email marketing with a range of innovative techniques.

TARGETED LIFECYCLE EMAILS INCREASE BOOKINGS BY 1,600%

toptable.com tasked Emailcenter to create an eCRM programme that would help turn their defective customers into loyal regular users of the toptable.com website. Read more >

MAKING EMAIL MARKETING MORE EFFICIENT

Using a number of automation tools Simply Media have reduced campaign set-up time from a few hours to several minutes each time. Read more >

USE DYNAMIC CONTENT RULES TO REDUCE SET-UP TIME

With the need to send hundreds of versions of an email every single day, IG Index implemented dynamic content rules to manage this. Read more >

GETTING EMAILS PAST THE SPAM FILTERS

Cartridge People have deployed a number of testing tools to negotiate around spam filters at the main ISP's to boost deliverability rates. Read more >