IG Index

Use dynamic content rules to reduce set-up time

IG Index, the world leaders in spread betting offer a series of trials of their various spread betting plans.

During and after the trial by the prospective customer it is vital IG Index communicate key messages in order to assist in educating the customer and ultimately achieve conversion.

However this creates a problem for IG Index as there are literally hundreds of combinations of content based upon language, the different brand within IG Index they are using, country, where they are in the trial stage and which trial they are undertaking.

To attempt to run these on a manual basis is completely unpractical, particularly as the volumes can be very small for some segments.

Therefore Emailcenter worked with IG Index to set-up a series of dynamic rules to merge in the relevant content each day enabling IG Index to set-up many more versions to aid the conversion process while reducing campaign setup time to near nil.