Maxemail
offer a range of deliverability tools integrated into
Maxemail or as a standalone solution in our Maxemail
UK Delivery Optimiser toolkit.
These
include:
> Inbox Seeding
The
deliverability report enables you to identify any
potential delivery issues before you send your campaign
enabling you to take pro-active corrective action
to ensure your email lands in the inbox and not junk
mail folder.
The
report includes a breakdown of:
> Inbox Preview
Different
email clients will render your email in different
ways. A recent Emailcenter report identified that
nearly half of all HTML email sent by leading UK organisations
experienced some rendering issues with email clients
such as Hotmail, AOL and Yahoo.
In addition as many email clients
do not display images as standard it is important
to see what implications this has on the email.
From the Maxemail interface users
can preview the email in the likes of Hotmail, AOL,
Gmail & Yahoo without having to manually send
emails and then login to these accounts for each email
client.
> Spam
Content Checker
Spam filters all work in the same way by scoring
your email based on a set of rules. The higher your
score the more likely it is that your email will be
classified as spam. The Delivery Optimiser contains
a spam checker that scores your email and provides
you with reasons why your email has arrived at that
score. You can then alter your email should you identify
any issues from the report.
