Email Deliverability

A unique approach to delivering emails into the inbox

No matter how great the offer or how targeted the campaign there is no point in sending an email if it is going to get classified as junk mail and not seen by your customers.

Deliverability is an area that confuses many marketers, particularly as most email service providers and The Direct Marketing Association define deliverability rate as the list total minus any bounces - a totally inaccurate measure of how successful you are at avoiding junk mail filters. Most email identified as spam is not returned to you but simply disappears into a black hole.

At Emailcenter we prefer to use the term "Inbox Placement" when talking about delivery rates. This is the actual number of messages that arrive into your customers inbox. While this is harder to measure there are a number of independent 3rd party website's that provide this information and record our servers of achieving 95% + inbox placement.

To request a copy of these independent reports please click here.

See a short presentation on our approach
to email deliverability

• Proven 95%+ "Inbox Placement" rates as detailed by independent website's such as senderscore.org
• Emailcenter do not work with any organisation using 3rd party data ensuring complaint rates are minimised
• Inbox Seeding - enables users to see where the email will land - Inbox, junk or completely rejected at all the major ISP's such as Hotmail, AOL and Yahoo without having to run any manual tests
• Spam content checker scores the email and highlights content that could cause the email to get flagged as spam
• Unique custom IP sending configuration provides a mix of dedicated and shared IP addresses for the optimum deliverability configuration
• Automatic removal of bounces and unsubscribe's ensure you maintain an excellent sending reputation
• Utilise your own 'From' address and domain or a custom sub-domain (i.e. news.yourdomain.com). There is no reference to Maxemail in the 'From' field
• Whitelisting with all major ISP's and automatic removal of spam complaints from your list through special "feedback loops"
• All email authentication standards such as SPF and Sender ID as standard
• Options for marketers who wish to become Sender Score Certified or utilise Goodmail accreditation schemes
  

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  T: +44 (0)1327 350921 E: info@emailcenteruk.com

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