Analysis
Driving understanding and improvement from reporting
Email marketing brings a wealth of statistics to analyse. However simply looking at basic open and click rates will not provide the intelligence required to aid decision making.
The Emailcenter team delve deep into the data, providing custom reports where required in order to provide actionable insight.
Types of analysis this will involve include:
- Is it the same openers each time or different people? Can we identify groups of recipients that never open or click-thru and target them with different from names and subject lines to re-activate them?
- How do different segments react to the emails? Are some segments performing better than others and why?
- Are too many emails being sent? What happens in the long term if we reduce the frequency of the send?
- What trends can we see over time?
- What type of product offers work best and where should we place them in the email? Do high value products or low value products generate the best ROI?
Click here to read about some of standard reporting in more detail.Further information
T: +44 (0)1327 350921 E: info@emailcenteruk.com
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