Product overview

• List management
• HTML templates
• Tracking & reporting
• Deliverability
• Campaign workflow
• Productivity tools
• Integration

Advanced functions

• A/B testing
• Dynamic content
• Content Generator
• Triggered emails
• Data Capture Forms
• Viral marketing

Technology, support & deployment

• Infrastructure
• Support & training
• Professional services
• Flexible deployment

Optimisation

Continual testing of campaign variables

“Marketers who run A/B tests on their email marketing campaigns achieve 68% increase in conversion rates over those that do not test.”
Effective Email Marketing, Jupiter Research, January 2005

Out of all the advanced tactics available to email marketers testing is the easiest, most effective and fastest to implement but the same research from Jupiter suggests only 40% have used some form of testing.

Emailcenter analyse a clients email marketing programme and identify the key variables where quick wins could be found through running A/B tests and develop a plan. These include:

• Subject lines - Styles, content, personalisation and length
• From name – personal versus a corporate name
• Frequency of send
• Type of offers used
• Timing
• Layout and styles
• Landing pages

Split testing can make a huge impact on results in a very short period of time. To learn more about A/B split testing download our webinar on the topic.