“Marketers who run A/B tests on their email marketing campaigns achieve 68% increase in conversion rates over those that do not test.”
Effective Email Marketing, Jupiter Research, January 2005
Out of all the advanced tactics available to email marketers testing is the easiest, most effective and fastest to implement but the same research from Jupiter suggests only 40% have used some form of testing.
Emailcenter analyse a clients email marketing programme and identify the key variables where quick wins could be found through running A/B tests and develop a plan. These include:
Subject lines - Styles, content, personalisation and length
From name – personal versus a corporate name
Frequency of send
Type of offers used
Timing
Layout and styles
Landing pages
Split testing can make a huge impact on results in a very short period of time. To learn more about A/B split testing download our webinar on the topic.
