R.O.A.D. – The email marketing framework
A tool for planning, analysing and reviewing email programmes
Developed by the experienced email marketing consultants at Emailcenter, R.O.A.D. is a framework that encompasses what we believe are the 4 key elements for a best in class email marketing programme.
Click on any of the segments on the diagram below to learn more about each area.
The framework is a useful mechanism for reviewing existing email programmes to identify areas to improve upon or indeed elements that are currently successful in their approach.
R.O.A.D. is the model used by the Emailcenter consultancy team in putting detailed plans together for improving an email programme. Our work with toptable utilising R.O.A.D. helped achieve a 60% increase in booking rates from email in only 8 months of working with Emailcenter.Further information
T: +44 (0)1327 350921 E: info@emailcenteruk.com
