Email Marketing Calculator

Calculate the value of your email database

Have you ever struggled to work out how much each email address you acquire is worth? At Emailcenter we have put together a range of complex calculations to enable you to assess what each customer is worth to you over the next 3 years.

We have also listed our 4 favourite techniques for boosting email performance and provide you with an understanding of what increase on revenue this can have, based upon industry research. This enables you to create a business case for extending your email marketing activity further.

To complete the test you just need some basic information on your current email activity. All data you enter is stored confidentially.

Step 1 - Tell us about your current activity

Your total email database size ?How many customers do you currently have permission to send email to?	A value is required.Invalid format.The entered value is less than the minimum required.
Average number of new subscribers per month ?How many new customers sign-up for your email each month?	A value is required.Invalid format.The entered value is less than the minimum required.
Estimated number of addresses that fail per month ?How many addresses hard bounce or get removed because they unsubscribe?	A value is required.Invalid format.The entered value is less than the minimum required.
Average no. of emails a subscriber receives per month ?On average how many emails would each customer receive a month? You can use fractions if required.	A value is required.Invalid format.

Step 2 - What is your current email performance?

Average click-thru rate (%) ?This is unique clicks.	A value is required.Invalid format.
Average conversion rate (%) ?What percentage of those that click-thru go onto purchase? If you don't know that use the website average, and if you don't know that put in 5%	A value is required.Invalid format.
Average order value (£) ?What order value do you receive, on average, for each sale?	A value is required.Invalid format.
Average margin (%) ?What percentage profit do you make on each sale?	A value is required.Invalid format.

Step 3 - Out of these email marketing techniques which do you currently use?

A/B and Multi-variate testing ?This is the process of testing different elements of your email (such as subject line, offer used etc) to see which works best
Triggered/Lifecycle messaging ?Sending emails such as welcome, winback or follow-up emails based upon the appropriate time for the customer. I.E. Send a discount voucher to people who last booked 90 days ago
Dynamic/Conditional content ?Tailoring whole sections of the email and inserting different products/news depending on what you know about the individual
Behavioural targeting ?How many customers do you currently have permission to send email to?

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Email Marketing Calculator

Calculate the value of your email database

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