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R.O.A.D. - A tool for planning analysing and reviewing email marketing programmes

Developed by the experienced email marketing consultants at Emailcenter, R.O.A.D. is a framework that encompasses what we believe are the 4 key elements for a best in class email marketing programme.

RELEVANCE

Generally speaking the more relevant an email, the more successful it will be. This part of the framework details a number of techniques that marketers can use to move away from bulk one-size fits all messaging.

OPTIMISATION

Testing emails and finding the optimum scenarios for your email campaigns is the quickest and easiest technique to use to immediately boost performance.

ANALYSIS

Numerous stats are produced by email campaign management tools but it is necessary to go beyond basic open and click-thru data in order to derive important learning's from your email campaigns. Read more >

DELIVERABILITY

There is no point in sending an email campaign, no matter how sophisticated unless it gets delivered into the inbox. This area of R.O.A.D. ensures that all the required steps are put in place to maximise inbox placement of your emails. Read more >

The framework is a useful mechanism for reviewing existing email programmes to identify areas to improve upon or indeed elements that are currently successful in their approach.

R.O.A.D. is the model used by the Emailcenter consultancy team in putting detailed plans together for improving an email programme. Our work with toptable utilising R.O.A.D. helped achieve a 76% increase in revenue in just one year. Our success with toptable won Emailcenter the award for “Best use of email marketing” at the IDM business performance awards. Read more >