Email has always been considered the ultimate viral marketing tool on the internet with many high profile cases of how a brands reputation has been strengthened or damaged through the spread of an email.
However when marketers have tried including options such as “Email-a-friend” within their newsletter, a stumbling block arises when a contact has to go to their address book, copy the addresses they wish to forward to and paste it into the box provided by the marketer.
It is much easier for them to simply hit the forward button in their email client. Existing viral forms tend to have high exit rates as people find the process clunky.
The Maxemail viral marketing module overcomes this by using the latest web 2.0 technique of pulling in the addresses to send to directly from the recipients address book at Hotmail, Yahoo, Outlook or any other major email client in exactly the same method as leading social networking sites like Facebook.
Cutting edge, Facebook style Web 2.0 technology to access the recipients entire address book enabling a much easier and wider transmission of the viral. Statistics show this method increases viral spread from 1.54 forwards per time to as much as 24.5% - a 1490% increase.
Capture opt-in’s to your newsletter and have them automatically added to a list of your choice
Full tracking on the viral email of opens, clicks, forwards, bounces, opt-in's and unsubscribe's
End to end forwarding – people receiving the viral can forward it to their friends and colleagues
Complete control over branding and content of forwarded emails and landing pages
