| Maxemail
is a powerful solution for tracking email marketing
campaigns. While many solutions simply provide users
with basic statistical information about their email
campaigns, Maxemail provides you with a wealth of additional
reports to enable them to understand what they need
to action on with their email marketing.
Real-time
email tracking statistics
Maxemail tracks opens, click-thru’s, conversions,
bounces and unsubscribes in real-time.
Custom
data reports
Custom reports can be generated based upon any information
tracked by Maxemail and any information held against
your list members profile. For example you may wish
to see a list of people who clicked on a particular
link. These reports can be saved in a number of formats
including CSV, XML or Excel.
ROI
tracking
In order to give you an idea how effective your email
marketing is in generating online sales Maxemail users
can utilise our ROI tracking feature. This captures
all of a recipients activity after they have clicked-thru
from the email to identify where people are exiting
the site, how much people are ordering and what your
overall conversion rate is for the campaign.
Campaign comparison
Emails do not have to be looked at in isolation. Instead
you can compare campaigns over time and look for specific
or campaigns that are off your own benchmark figures.
Reports are available that compare opens, bounces, click-thru’s
and conversions showing an average figure for your campaigns
to easily see which are above or below this line.
 Report
by domains
It is important for B2C marketers to understand how
each of the main domains treats their email. For example
if you have a high bounce rate with AOL then you need
to act fast to avoid being blocked while a low overall
open rate might be explained if you receive a low open
rate with Hotmail.
Viral
email tracking
People who have received a forwarded email can be fully
tracked and automatically added to a list of your choice.
Funnel
Reports
Knowing individual open or click-thru rates does not
show the full picture. Equally important are stats showing
how many people that opened the email clicked on a link?
How many people that have clicked thru have purchased?
These can be achieved with the funnel report that highlights
problem areas more effectively than top-level stats.
Deliverability
Reporting
Test sends can be sent to our special seed accounts
at the likes of Hotmail and AOL to determine whether
the email will be delivered into the inbox, junk mail
folder or completely blocked. All the major UK ISP’s
are included enabling you to test your email against
90% of your list in less than 5 minutes.
Additional
Email Tracking Statistics
Maxemail provides more statistical analysis than any
other email solution. Additional statistics such as
ratios between opens, click-thru’s or conversions
enable marketers to identify particular issues or successes
with the campaign.
Segment
Reports
This report enables marketers to identify how successful
their targeting of different segments have been. For
example you may have chosen to insert different offers
for people that are regular purchasers to those that
have never purchased before. With this report you will
be able to compare the click-thru rates for both offers.
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