Targeted Email Marketing: Dynamic Content, Segmentation & Personalisation

Targeted, personal & relevant emails generate better click-thru rates & ROI than generic 'blast' emails. Maxemail provides all of the tools required for personal, relevant email marketing campaigns.

> Dynamic Content

Maxemail also enables you to insert whole blocks of content based upon a recipients profile.

This could be used to:

Send only articles in the newsletter from topics that a recipient has stated an interest in
Insert product offers based upon previous purchases
Provide the details of the persons local store or account manager contact details based upon their postcide
Customise the level of discount on offers based upon the loyalty of the customer

Customers using dynamic content have truly targeted email marketing campaigns and have seen significantly higher than average click-thru rates with many seeing greater than 40% click-thru rates.

> Segmentation

Segmentation Sending a single message to your entire database will mean that the chances are most people receiving the email will not find the content relevant. By sending different messages to different segments of your database will lead to increased response rates and less list fatigue.

Maxemail makes setting up complex queries easy with its simple self-explanatory query builder tool. Parameters such as AND, OR, NOT, GREATER THAN and other standard SQL parameters can be used to build the queries.

> Personalisation

Personalising the email message creates impact and also engages with your recipients. It has been proven time and again that email campaigns using personalisation achieve as much as twice the response rate as to those that contain no personalisation.

With Maxemail you can add personalisation to the subject line or message body using any of the data fields contained against an email address.

Adding these fields is easy using the drop down boxes in the editor within Maxemail.

e-mail: info@emailcenteruk.com Tel: 01327 350921