Product overview

• List management
• HTML templates
• Tracking & reporting
• Deliverability
• Campaign workflow
• Productivity tools
• Integration

Advanced functions

• A/B testing
• Dynamic content
• Content Generator
• Triggered emails
• Data Capture Forms
• Viral marketing

Technology, support & deployment

• Infrastructure
• Support & training
• Professional services
• Flexible deployment

A/B Split Testing

Fully optimise your email campaigns

Behind every successful email marketing programme there has usually been a detailed series of tests that have been carried out on everything from subject lines, the best time of day to send right through to which offer to promote within the message.

Maxemail makes it easy to implement A/B tests through its 'Variable testing' function that manages the test groups and provides easy to compare reports so the winning version can easily be identified.

Take a video tour of A/B testing

• Test any variables including subject lines, template styles or landing pages
• Define test groups simply by entering a percentage or specific number of recipients
• Built-in controls ensure no recipient receives more than a single test
• Side-by-side reporting makes it easy to identify the winning version
• Pick and send the winner to the remainder of your list with just a couple of clicks