1) Remind those that have not registered

To maximise the number or registered visitors to an event it is vital you remind those that have not registered several times. At the initial moment of receiving the email the recipient may not be in a position to commit to visiting your event on that day or might just be too busy to complete the registration. At Emailcenter we have run event promotion campaigns in the past where the reminder emails generate over twice the amount of registrants.

2) Pre-populated registration forms

Getting recipients to do as little as possible to register will help increase the number of people registering. Pre-populate the landing page with the recipients details so all they have to do is press submit.

3) Use viral marketing

Take advantage of the viral nature of email and include a viral mechanism. Incentivise your recipients to forward the email by offering entry into a prize draw or a similar offer to boost the viral activity.

4) Post-show marketing for promoting your event

Straight after your last event is the perfect time to start promoting your next one. Those that enjoyed the event or found it useful will want to make sure they get their place booked for next time.

5) Collect visitor email addresses

During the show is an ideal time to collect email addresses for those attendees you do not currently have emails for. This will enable you to effectively market future events to your target audience along with being able to deliver a timely message into the visitor’s inbox for when they arrive back in the office the next day.

6) Personalise your messages

As in all forms of email marketing a personalised message will work better than a generic message.

7) Automate registration administration

Managing the paperwork that is involved with registrations is a time consuming process. To save time and to improve the service you are providing automate the delivery of documents such as maps, agendas and brochures as soon as the customer registers for the event.

8) Segment your contact list

Target messages by segmenting your audience. A message to a Financial Director will almost certainly be different to a Sales or Marketing director, as they will have different needs that your event will fulfil.

9) Timing

Plan the timing of your emails so they get maximum effect.

10) Remind those that have registered

It can be easy for your visitors to forget about your event. Keep reminding them of the date and of the benefits they will gain from attending to reduce the drop-off rate.