Maxemail V3 has many powerful features that make it easy for marketers to create sophisticated marketing campaigns for maximum response. Here is an overview of the main benefits:

Append data from multiple databases

Become more sophisticated with your targeting of campaigns. Take data from any database including your CRM system, purchase databases and Accounting systems and use the information to personalise or segment your campaigns. Over time you can build up a huge volume of information about each client and tailor your message strategy accordingly.

Data Capture pages

Run surveys, competitions, set-up customer profile pages, information request forms and event registration micro sites with the profile and surveys module. All data collected is automatically placed against the individual recipient.

Report over multiple campaigns

Reporting on a single email message only gives you limited insight into your email marketing effectiveness. Comparing opens and click thru’s over time, against specific lists and across different categories of campaigns will provide a greater insight into what is working, what is not working and what you should be doing.

Faster, efficient list management

Maxemail V3 has a number of tools to assist marketers in ensuring the list they are sending to be accurate and exactly the target audience they desire. These tools include:

• Global exclude lists – any bounces, offline unsubscribes or any other email addresses you want avoid sending to can be uploaded into an exclude list and will not be sent any emails
  
• Local exclude lists – if in a particular campaign there is a group of people you want to exclude from just that one campaign then a local exclude list can be used. An example of this is if you are promoting a specific event and you already have people who have booked.
  
• Choose an unsubscribe link that unsubscribes the recipient across a single list or all lists in Maxemail

Easily manage your HTML templates with professional results

The content management module enables marketers without HTML skills to get professional results when editing their email templates. Areas of the template can be locked down to ensure an inexperienced user cannot damage the structure of the template and fonts, colours and styles can also be locked down.

The built-in image editor allows marketers to take any image from their website or desktop and resize, crop and rotate as necessary to work into the email.

Increase relevance with targeted, personalised messages

The segmentation tool enables marketers to build up a comprehensive query using parameters such as AND, OR, NOT, is blank and greater than across text, numeric, date and currency fields.