Email Marketing News from Emailcenter UK

Emailcenter at E-Commerce Expo

Mon, 28 Jul 2008 16:07:26 +0100

Emailcenter will be exhibiting the latest version of Maxemail along with presenting our case study on how toptable.co.uk have increased bookings from their email marketing by 60% within a year.

Relevant email content quick and easy with ‘Maxemail Content Generator’

Tue, 29 Jan 2008 14:17:56 +0000

Emailcenter have launched ‘Maxemail Content Generator’, the email marketing industry’s first solution for assisting email marketers with generating relevant content for their email campaigns.

New Triggered Email Wizard

Tue, 29 Jan 2008 14:15:06 +0000

Emailcenter have enhanced their existing triggered emails capabilities within their Maxemail email marketing solution by including a series of wizards that enable even the most non-technical users to create and edit their triggered emails.

Changes to email marketing in 2007

Thu, 20 Dec 2007 10:21:57 +0000

Email marketing has moved on in a number of areas over the past 12 months. Things that were relevant in January are no longer correct - here are the main changes you should be aware of.

10 common email marketing questions

Thu, 20 Dec 2007 10:21:06 +0000

We get asked the same questions every day so we thought we would put the answers to the most popular ones here.

Easy ways of adding dynamic content to your email campaigns

Fri, 30 Nov 2007 10:27:05 +0000

Dynamic content is about tailoring sections of your email content for each recipient. The benefits are it increases the relevance of each email and can save valuable time in the production process. Dynamic content should be more than just adding in relevant product offers and news - there are many other ways you can tailor your email.

Institute of Direct Marketing - Email deliverability article

Fri, 30 Nov 2007 10:24:26 +0000

Emailcenter recently had our paper entitled "A guide to email deliverability for B2C marketers" within the New Technology Briefing section of the Journal of Direct, Data and Digital Marketing Practice. IDM members can download the paper here or refer to their paper copy of the journal.

New Maxemail Comparison reports

Fri, 30 Nov 2007 10:22:09 +0000

Maxemail users will soon be seeing some new reporting functions to build reports comparing different email campaigns.

10 quick wins for your email marketing

Fri, 30 Nov 2007 10:21:34 +0000

At the recent E-Commerce Expo event Emailcenter presented a seminar providing some useful insights into how you can make some quick wins in your email marketing.

New Maxemail V4.3 features

Wed, 31 Oct 2007 15:48:02 +0000

Emailcenter have now released V4.3 of Maxemail. Key enhancements are described on this page.

A/B Split Testing for your email campaigns - Webinar Download

Wed, 31 Oct 2007 15:47:07 +0000

Following our recent webinar on A/B Split Testing we have a recording of the session that you can download and view at your leisure.

Case Study: Automating email campaigns

Wed, 31 Oct 2007 15:46:30 +0000

One of the major reasons why advanced email campaigns are not implemented is the amount of time it takes to produce relevant content and set-up all of the segments. Here is a guide to how Maxemail can help along with a case study of how one company has fully automated their email marketing.

Got an RSS feed? Find out how you can use it to automate your email campaigns

Fri, 28 Sep 2007 15:45:00 +0000

If you have an RSS feed on your website Emailcenter can now help you utilise its content to populate your email templates. Each email takes time to produce so by having content automatically embedded into your email template with all of the correct formatting could enable you to save time and send emails that would not otherwise be feasible.

Corporate Direct: Case Study

Fri, 28 Sep 2007 15:44:02 +0000

Corporate Direct (Europe) Limited trading as Corporate Telecommunications are a specialist distributor of headsets, handsets, audio conferencing, call recording and voice and data installation equipment. Products are sold through both a telesales operation and the online store. Email marketing is used by Corporate Direct to drive additional orders from their existing customers. As this channel provides detailed reporting information regarding who has received, opened and clicked upon the email the reporting information is then utilised to target the telesales effort.

A guide to planning email marketing campaigns for Christmas

Fri, 28 Sep 2007 15:42:29 +0000

According to the IMRG in the run-up to Christmas 2006 British consumers spent £7.66 billion online. In many cases retailers earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year put together. While your search marketing strategy, online and offline advertising will bring you new customers, email will enable you to drive sales from existing customers and warm prospects. This guide provides online retailers with some tips to maximise the success of their email marketing campaigns during this period.

Email template tips

Thu, 30 Aug 2007 15:41:51 +0000

We are often asked for advice on designing a template. There are many things to consider and we have split these into 3 main categories.

5 quick fixes for your email marketing

Thu, 30 Aug 2007 15:40:05 +0000

Over the last few months we have worked with our clients to find some easy tweaks to their email campaigns that have a big boost on performance of the email campaigns. Here are our favourites.

Automating email campaigns

Tue, 31 Jul 2007 11:40:25 +0100

In our Maxenews newsletter we are always saying that one of the important success factors of an email is its relevance to the recipient. Part of what makes up relevance is the time they receive certain emails. With the Maxemail API you can automate all of the manual processes in setting up a campaign - therefore enabling you to send campaigns to a small number which otherwise would not have been worth the effort.

10 ways to improve your sign up process

Tue, 31 Jul 2007 11:40:25 +0100

We explain how to improve your email sign up process using incentives, formatting and layout to make sure you're getting as many people as possible subscribing to your newsletters or email offers.

New Maxemail Integration options

Tue, 31 Jul 2007 11:40:25 +0100

Emailcenter have enhanced our API service that is used to integrate other systems with Maxemail. This could include automating data transfer into lists from your CRM system, recording tracking information such as opens against your internal customer records or even setting up automated campaigns from your website.

How to boost open rates with your 'From' name

Fri, 29 Jun 2007 09:14:55 +0100

The subject line of the email is often considered the main factor in achieving a good open rate. However if the recipient does not know and trust the sender of the message they are less likely to open the message in the fear of it being spam or a virus. Here are some examples of using 'From' addresses that have significantly increased the number of opens.

How small changes can turn into a huge boost for you email marketing

Fri, 29 Jun 2007 09:14:55 +0100

Small changes to your email can make a surprisingly large impact on your results. Marketers who test their emails generally stick to basics such as subject lines, the day of the week or from name. These are fairly obvious things to test and will make a huge difference. But what about minor changes to copy and layout? Do these make any significant difference?

When is the best day to send an email campaign in your industry?