Behavioural Email Marketing

Target email campaigns based upon customers web activity

Behavioural email marketing involves triggering or personalising email marketing campaigns based upon a customers activity on your website. This form of email marketing dramatically outperforms other email campaigns due to the very accurate nature of the targeting.

Examples of Behavioural Email Marketing

Shopping Cart Abandonment Emails

Customers which drop off before completing the purchase process can be targeted with follow-up emails within minutes. Typically this can enable between 5-20% of those abandoning baskets that would go cold to return to complete the purchase.

Website Browsers

Many purchases take a great deal of research before committing to buy the right product or perhaps holiday. Behavioural email marketing allows you to identify who is browsing on your website, and then to target them with relevant emails during this research period to keep your brand front of mind, and to encourage them to come back to your site to complete the transaction.

Tailored Newsletters

Marketers who personalise emails often do so based upon what the customer has previously bought. However this tactic is flawed as it suggests the customers is only interested in that one type of product. A better approach is to look at what someone is searching for or browsing on the website last to influence how you tailor the newsletter content for them.

The Maxemail Behavioural Email Solution

The Maxemail Behavioural Email Solution offers a number of key advantages over other methods for implementing behavioural emails including:

• Single solution - no need to buy separate email and web analytics packages and then spend time integrating them
• Simple tagging - At its simplest deployment your site only needs a single simple tag deploying on all pages
• Minimal IT involvement - After the tagging of your site no additional involvement is required from your IT and Web teams
• Highly tailored emails - Unlike other behavioural email solutions there are no limitations on the complexity of your email, allowing you to send emails featuring the products the customer abandoned through to the top 10 best sellers based upon the product category last searched for
• Expert support - Utilise the award winning knowledge of the Emailcenter team to get your behavioural emails into action