Automated Split Testing

Fully optimise your email campaigns

Behind every successful email marketing programme there has usually been a detailed series of tests that have been carried out on everything from subject lines, the best time of day to send, right through to which offer to promote within the message.

Maxemail makes it easy to implement A/B tests through its 'Automated Split Testing' function. Manage the test groups, define how you would like to decide the winning group, initiate the campaign and let Maxemail do the rest.

• Test any variables including subject lines, template styles or landing pages
• Define test groups simply by entering a percentage or specific number of recipients
• Built-in controls ensure no recipient receives more than a single test
• Side-by-side reporting makes it easy to identify the winning version
• Predetermine win criteria and Maxemail will complete the send once campaign results are in.